AI and automation on top of your trusted business software

Your company has been running on an ERP, CRM or another deeply embedded system for years. It does its job, but surely more is possible, especially now with AI? Together we modernise your trusted business software: I integrate your applications, automate recurring processes, build AI tools tailored to your team and teach your people to work with them. From Ghent, for established companies across Flanders.

I'm interested

17+ happy clients

  • Group Induver
  • Embuild
  • VM Logistics
  • Engels Ramen
  • Rotolux
  • Creative Shelter
  • Schepens Verpakkingen
  • Raytech
  • Studio Emma
  • Hercules Merchandise
  • Candor
  • Tectero
  • Mercordi
  • Well Played
  • Kowala Productions
  • Marie Pure
  • studio MOTO

Sound familiar?

Every order goes through the same series of manual steps

Read the email, calculate the price in Excel, check the discount and delivery time, enter it in the ERP, pass it on to planning. The same time-consuming process every day. Why doesn't this just happen by itself?

You prepare every management meeting as if it were the first

You pull revenue and margins from the ERP, the pipeline from the CRM and open items from your mailbox, and bring it all together in the same format as last time. An hour of copy-pasting you would rather have spent on strategic work.

Your people use AI, but your company barely notices

One uses it to rewrite emails, another looks something up now and then, a third has never opened the tool. Everyone does AI their own way, but you don't see it in the results yet.

Nice to meet you, I'm Thomas Willems.

After 15 years in IT and consulting, at SAP, Salesforce and IBM among others, I kept seeing the same picture. Companies invest heavily in business software that does its job in itself, but the systems don't talk to each other and largely depend on manual work. The users aren't entirely happy, and their managers had expected more from it.

Then powerful and affordable tools for integration and automation came onto the market, and shortly after that, AI. The pieces fell into place. Out of my belief in these new possibilities, and with my broad experience in the field, I took the step to start my own company: Greatness.

Greatness is a boutique AI and automation consultancy from Ghent that helps established companies across Flanders modernise their business software, automate repetitive work, and make their teams perform better with AI.

Talk soon, Thomas

Thomas Willems, founder of Greatness

What I do: automation, custom AI tools and AI training

Companies that succeed with AI push ahead on three fronts: automated processes, better tools for their people and tailored training to use those tools well. Together we find the right mix for your company.

Integrating systems and automating processes

I integrate your existing software, such as Odoo, Exact Online or Microsoft 365, and automate the processes that run through it: orders, quotes, invoices, planning and reporting. An AI agent handles some steps in that chain, others run fully on autopilot, and at the right moments we keep a human in the loop. The assembly-line work disappears, and you notice it straight away in productivity.

AI tools and agents tailored to your team

A lot of work keeps coming back, but is never quite the same. For that, I build custom skills, plugins and agents in Claude, ChatGPT, Gemini or Copilot, connected to your own systems. That way you and your colleagues get a sidekick that knows the company, does the groundwork and makes you stronger in your job. That little task you always dreaded because it took so long is now done in five minutes.

AI training and adoption in your team

The right tools are ready, part of your processes runs fully automatically and a few AI agents are itching to take over tasks. Now we bring it to life in your team. Together we draw up a training plan that fits the level and pace of your people: free online course modules for the standard features, complemented by live sessions where they learn to use the custom tools and apply AI to their own work. You'll see everyone proudly climb the AI adoption ladder, with productivity rising along with them.

How do you get started with AI, and how do you keep up?

We start with a free intake: you get feedback on your situation and a first idea of what AI can mean for your company. We also find out quickly whether there's a click. A logical next step is the AI Opportunity Scan: in a workshop we dive into your processes, systems, data and team, and draw up a longlist of opportunities, including the technical challenges. Not a good-news show, but a nuanced analysis. With those insights, you make the call: what do you tackle, what do you leave, and what comes first? The result is a roadmap with quick wins, structural projects and training, at your company's pace. We keep building for the long term, and adjust as your business, your people and the technology evolve.

  1. Intake
  2. AI Opportunity Scan
  3. Roadmap
    1. Automation
    2. Custom AI tools
    3. AI training

Your company's AI maturity

What clients say about Greatness

"Thomas supported me in selecting an ERP system. His expertise was exactly what I needed. Thanks to his input in the negotiations with the vendor and partner, we achieved significant cost savings. An investment that paid for itself twice over."

Willem De Pesseroey, CEO, VM LogisticsWillem De PesseroeyCEO, VM Logistics · translated from Dutch

"Interesting, hands-on training on the trends in AI. With just the right amount of humour, Thomas gives a clear picture of what you can and should do with AI tools. Highly recommended!"

Stan De Vocht, CEO, Creative ShelterStan De VochtCEO, Creative Shelter · translated from Dutch

"Thomas is pleasant to work with. He quickly understands what is and isn't relevant for my company, and gives to-the-point advice on the tools I can use. I'm already looking forward to a continued partnership with Greatness."

Tobias Tousseyn, Managing Director, RaytechTobias TousseynManaging Director, Raytech · translated from Dutch

"I left the training 'Mee met AI' with a good overview of useful tools and ready-to-use tips and tricks, which I immediately applied company-wide. On a strategic level, now I know what to look out for and what to be mindful of, which is the key takeaway to make sure my business is future-proof."

Laurien Braeckman, Growth Director, Studio EmmaLaurien BraeckmanGrowth Director, Studio Emma

"Whenever I have questions about software systems for my business, Greatness is the first number I call. What I really like about Thomas is that he spots the problem in no time. After several successful pieces of advice, I can safely say: you can build on his recommendations."

Wouter De Weirdt, Owner, TecteroWouter De WeirdtOwner, Tectero · translated from Dutch

"Inspiring session, clear and with a wink! It leaves you with a feeling of 'I have to do something with this', while you take concrete tools home. Recommended for anyone who wants to get more out of AI."

Henri Gerniers, Creative Director, Well PlayedHenri GerniersCreative Director, Well Played · translated from Dutch

Frequently asked questions

What is an AI agent, and can I have one built?

An AI agent is software that carries out a task on its own: it reads an email or document, decides what needs to happen and takes the next step in your systems. Yes, I build custom AI agents, in n8n or in Claude, connected to your existing software.

Is there Claude training for companies?

Yes. Greatness, from Ghent, gives Claude training for companies, in Dutch or English, on site at your premises. The training follows Anthropic's AI Fluency Framework, the basis of the Claude Academy, and goes from a first introduction to advanced use. If we also develop custom tools for you, we include them in the training.

What is an AI Opportunity Scan and what does it cost?

An AI Opportunity Scan is an in-depth review of your systems, processes, data and people. In a workshop we dig deep together to see where AI adds value. Afterwards we go through your report, so you can make good decisions. The scan costs €1,250, excl. VAT.

How much does a custom AI tool or an automation cost?

A custom skill or agent in your AI tool starts from €500. An automation between your existing systems starts from €2,000. After the intake or the AI Opportunity Scan, you get a price tailored to your use case. All prices are excl. VAT.

Claude, ChatGPT, Gemini or Copilot: which AI is best for my company?

I usually recommend Claude. If your team already works in Microsoft 365 or Google Workspace, Copilot or Gemini are a plausible option, and ChatGPT is already familiar to many people. For research, Perplexity is strong, and Mistral is a promising European alternative. A good set-up and adoption matter more than the choice of tool.

Which tools and technology do you use to automate processes?

Usually n8n, a powerful European automation platform, comparable to Zapier, Make or Power Automate, but more flexible and stronger in combination with AI. If an application needs more, I set up a modern cloud database such as Supabase, or a graph database such as Neo4j, which keeps track of the connections between your data. We always start from the business problem, not from the technology.

Does AI help with business intelligence and reporting?

Yes. Your AI agent creates standard reports itself, with the figures from your various systems. If you already work with Power BI, Tableau or Qlik, the agent collects the data and prepares it in that tool. That way nobody has to retype or merge data any more.

Do I have to replace my current systems?

No. I put an AI and automation layer on top of your current systems. If you do want to replace something, you can come to me for advice: from quick feedback on a fast decision to a well-founded process, for example to replace Navision, an ERP system that is end-of-life.

A large part of our company runs on Excel. Will modernising be complicated for our people?

No. We bring AI to the familiar environment of your people. Lightweight tools such as Excel, Google Sheets, Airtable, Notion, Monday, Trello, Asana or Jira simply stay in use, and we integrate them into the process.

Can you connect AI to our ERP?

Yes, as long as your ERP system has a modern connector or API. I integrate Odoo, Business Central, Dynamics 365, AFAS and NetSuite, among others.

Can you connect AI to Microsoft 365 or Google Workspace?

Yes. I integrate Outlook, Teams and SharePoint within Microsoft 365, Gmail, Google Calendar and Google Drive within Google Workspace, among others, and also Slack if your team communicates there.

Can you connect AI to our CRM and customer software?

Yes. I integrate HubSpot, Salesforce, Teamleader and Zoho for CRM, Zendesk, Intercom and ServiceNow for customer service, and Mailchimp for email marketing, among others.

Can you connect AI to our webshop and payments?

Yes. I integrate Shopify, WooCommerce and Magento for webshops, and Mollie, Stripe and Wise as payment solutions, among others.

Can you connect AI to our accounting and invoicing?

Yes. I integrate Exact Online, Yuki and WinBooks for accounting, and Billit for invoicing, among others.

Working together starts with an intake

  • A no-obligation conversation to get to know each other
  • You get a first estimate of what AI can mean for your company
  • Want to go further? Then we can move on to an AI Opportunity Scan
Book my free intake

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